Email is an awesome medium. It goes straight into the inbox and its ROI is widely reported as being through the roof at 4000%. It’s also perpetually misunderstood and too often it’s done badly. With the recent explosion of smartphones, we’re more often reading our mail on our iPhone or Galaxy, but unfortunately a lot of email marketing has failed to keep up. I see this as a huge missed opportunity because a well executed email can be enjoyable to open and hugely successful. Coding HTML Email Can be a Challenge If you’ve already tried your hand at HTML email design and development, you’ve probably already established that it can be pretty difficult. And you’re not imagining it — it is quite hard. Here’s why: Email Standards Don’t Exist [We will] continue to use Word for creating e-mail messages because we believe it’s the best e-mail authoring experience around.
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