Of the many factors that must be considered in Web design, emotional interaction is an important, but frequently neglected, component. In the real world, we experience the sensual interaction of design all the time . Reflect for a moment on the emotional engagement of slipping behind the wheel of a powerful luxury car: the welcoming embrace of the driving seat, the tactile experience of running your hands over the leather on the steering wheel, the subtle gleam reflected in the controls. There is no technical requirement for any of these finely crafted details: The vehicle would perform equally well without them. Yet this singular focus on sensual and emotional engagement is what separates luxury goods from all others and what inspires deep loyalty from customers. This drive for emotional design can be discovered in the most surprising places .
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